Industrial Site Strategy, Website, and Marketing

Create an evidence-based positioning and communication package that presents Red Onion Industrial Park clearly to prospective businesses, site selectors, partners, and funders.

Aerial photograph of prepared land and access roads at Red Onion Industrial Park.Conceptual illustration of industrial buildings arranged across the Red Onion Industrial Park site.
Red Onion Industrial Park site photograph and conceptual planning visualization from Lecture I. The visualization is not a development commitment.

Confirmed geography

Where the work is focused

  • Red Onion Industrial ParkIndustrial site37.1244822, -82.5355387

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Project purpose

This project combines industrial-site planning with a public-facing website and marketing system. The team will organize verified information about the site, establish the most defensible development story, identify priority audiences, and translate approved evidence into clear maps, web content, visuals, and reusable marketing material.

Scope of work

  • Build a verified site profile covering property and parcel context, developable land, topography, access, utilities, environmental constraints, readiness, workforce, nearby assets, and remaining due diligence.
  • Develop the audience and sector strategy, value proposition, message hierarchy, visual system, and claims-and-sources register that will govern public communication.
  • Design a responsive website prototype and coordinated marketing toolkit with a practical process for staff to update site facts, contacts, images, and supporting documents.

Expected deliverables

  • Industrial-site profile, development-readiness framework, maps, and claims-and-sources register
  • Public-facing website prototype organized around property, infrastructure, access, workforce, regional context, resources, and contact information
  • One-page site sheet, presentation and web copy, image and graphic library, content-maintenance plan, and editable handoff

Scope and review parameters

  • Every public fact, property statement, utility claim, incentive reference, and image must be verified and approved for its intended use.
  • The work may explain readiness and remaining actions, but it may not imply engineering certification, guaranteed capacity, property control, incentive commitments, or a development approval.
  • The website and marketing system must remain editable and maintainable by the responsible local or regional partner.

Credibility is the product. The team should make the site easier to understand and evaluate while clearly distinguishing confirmed assets, planned improvements, and unresolved development questions.

Listen first. Work from the confirmed scope.

Use the community conversation to understand local priorities and language. The instructor will provide the formal project-needs material and assignment boundaries.

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